Ahead of the 2026 NASCAR O’Reilly Auto Parts Series season, the auto parts brand has unveiled a brand new slogan. No more is the series known as the place where “Names are Made Here.”

From now on, the second-tier series in NASCAR will be known as “The Proving Ground.” Of course, fans can watch every single NASCAR O’Reilly Auto Parts Series race on CW Sports in 2026. It’s going to be a great year.

To get fans ready for the new year and the new season, O’Reilly and NASCAR put together this epic hype video. Check it out for yourself.

In the last year of the Xfinity Series, the second-tier series for NASCAR did a great job. Viewership was up, the racing was next level, and there were multiple young stars who showed that they could have a future in the Cup Series eventually.

In 2026, the NASCAR O’Reilly Auto Parts Series will have a lot of momentum to work with. It helps that Connor Zilisch will be racing in the series part-time as he takes on the Cup Series as a rookie for the first time.

Drivers like Jesse Love, Carson Kvapil, Rajah Caruth, Taylor Gray, and more are going to be worth watching in 2026. There were many times during last year when the Cup Series was outshined a bit by the O’Reilly Auto Parts Series.

The season kicks off in a matter of weeks. It won’t be long before we’re all back in Daytona and wondering where the offseason went.